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TerraCycle — Digital Platform Visual Identity. A "responsive logo system" for an environmental consulting platform: an abstract 'T' forming a continuous recycling loop, with reduced, single-color, and glyph versions for digital scaling, plus a bespoke icon library.
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At the beginning of the year I had the joy of working with @Baker Street Properties on their rebrand.
The ask? Give us a brand that shows our modern, tech-first approach to property management and the human team and care behind it.
We set to build a brand ecosystem that was modern, vibrant fresh and extremely human.
This was the result.
BRAND STRATEGY | CREATIVE DIRECTION | BRANDING | CUSTOM ILLUSTRATION
