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Stillwell — Brand Identity & Visual System for Mindfulness Brand
Stillwell is a concept brand identity designed for a modern mindfulness and meditation wellness brand. The core philosophy of the brand revolves around the slogan: "Pause. Breathe. Belong." This project aimed to create a visual identity that offers busy urban professionals a moment of calm amid their fast-paced lives.😍
Interesting concept
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The mark was designed to adapt across every medium it appears in. Digital surfaces, product interfaces, and large format interactive billboards at logistics industry events all require different things from a logo. The mark holds up across all of them without modification.
Because the mark is translucent, it reads differently depending on where it sits, lighter and more open on white, denser on dark, bold at large format, and the adaptation works without changing anything about the shape itself.
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Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
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