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UI e-commerce design for Terveo, a specialist in Finnish saunas.
The project focused on creating a visual identity that communicates the authenticity, quality and craftsmanship of Finnish sauna culture, while translating these values into a modern and premium digital experience.
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Just wrapped up a new redesign, and I’m really happy with how it turned out. 💻
Can’t wait to share more details and the live site soon...
Sitting on this before the reveal instead of rushing to post it says you're already happy with how it landed, so now I'm curious what part of the redesign you're most excited for people to see once the site goes live.
New case study: the landing page for REVAI, a concept AI sales platform.
The brief I gave myself was structural, not decorative: design a page where every section earns the next one. Hero makes one claim and gets out of the way. The value proposition comes before any feature gets named — because a feature nobody understands yet is just noise. Proof (testimonial, logos) sits right before the final ask, not scattered earlier where it does nothing.
Art direction followed the same logic — high contrast where the page needs to make a claim, quieter and more editorial where it needs to build trust. The layout isn't there to look good in isolation. It's there to move someone from "what is this" to "I trust this" in one scroll.
Love the colors dude! Hell of a work🔥