this is a UX/UI design and brand identity project for LOOP, a mobile app for waste management and recycling.
recycling is supposed to be simple. nobody designed it that way — until now. LOOP combines collection schedule management, intelligent item recognition, and local recycling information into one simple, location-aware app experience.
the real barrier between people and correct recycling isn't motivation, it's information. that's the problem this app design was built to solve.
as a UX/UI designer and brand designer, this is the kind of project I love — turning a confusing daily task into something simple and intuitive.