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Designing a logo = killing 95% of ideas so the right 5% can breathe.
Heavy vs light. Playful vs boring. Readable vs expressive.
The messy part is where the actual value is created.
Behind the scenes from today ↓
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Designing a new brand and want to look more premium? All im gonna say is... Less is more.
Always incredibly satisfying putting all my work together as a collection. Behind every rebrand and every refresh are 100 different iterations and hours of frustration.
Some ideas work, some don't, but it's all necessary work, because without the experiments, we'd never find the good stuff!
I'll always love logo design. Regardless of what people say, a mark is still one of the greatest pieces of design you can own.
Stylish!
I designed a poster for a cocktail bar event using Kittl.
Which poster version do you prefer (1 or 2)?
Looking amazing @Rita Digore
I will use this as a client.
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