BEYOND CAPSULE — Brand Identity, Packaging & Art Direction

Know what is inside.

An independent identity for a fictional US-market supplement line, developed from the information on the label outward.

The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.

01 / Collection and detail. The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.

02 / From 3D to packaging. The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.

03 / Editorial and applications. The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.

Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio. Tools: Blender and Higgsfield. Motion assembled in Higgsedit.

Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.

I love how you pair the colors

🎉 Celebrating $10K+ Organic Sales in 1 Month from our Shopify Store! 🚀

"Team, we did it! 🙌"

There is nothing quite like opening your team chat and seeing a celebration of hard work paying off.

We officially crossed the $10K organic sales milestone in one month from our Shopify store; without relying on paid ads. This milestone was the result of consistent SEO, strategic content, conversion optimization, data analysis, and continuous improvements across the store.

📊 The August 2026 Results: 💰 $10,436.38 total sales 🛒 171 orders 👥 4,476 sessions 📈 3.57% conversion rate 🔄 160 completed checkouts 🔎 ~$4.9K in sales from Google Search 📈 +56% sales growth vs. the previous period

What contributed to the growth Shopify SEO & organic search optimization Keyword and content strategy Product and collection optimization Conversion rate optimization (CRO) Customer behavior & cohort analysis Continuous testing and store improvements Data-driven decision making

The biggest takeaway? Organic traffic is only valuable when it turns into revenue.

$10K+ is a milestone worth celebrating. But we're already looking at the next opportunity: More qualified organic traffic → better conversion → stronger retention → sustainable growth. 🚀

Performance data shown in this post is based on the Shopify store's August 2026 results.

Solid numbers, especially 160 completed checkouts against 171 orders - low cart-to-completion drop is usually the hard part once traffic is already converting at 3.57%. Curious which CRO change moved that most - was it something on the checkout side, or upstream on the PDP?