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I executed the visual localization of Kaspersky's social media presence in Türkiye by connecting the global brand standards with the dynamics of the local market. The main goal was to develop a design language that would organically feel native in the Turkish digital landscape, while strictly following the international identity guidelines of Kaspersky.
Anchored by Kaspersky’s core elements, the signature hexagonal motif, a specific corporate color palette, and Midori, the brand mascot, these assets served as visual connectors that would ensure, whether technical or humorous, a post was instantly recognizable as Kaspersky.
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The little green dot moving through the grid is so satisfying
The movement flow so naturally, it feels effortless to watch.
CANTIN | You know our coffee. Meet the neighbors.
I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.
How the neighbors were made, in 30 seconds.