A little before + after for The Secret Chamber. The original identity had a lot of personality, b...A little before + after for The Secret Chamber. The original identity had a lot of personality, b...
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A little before + after for The Secret Chamber.
The original identity had a lot of personality, but we saw an opportunity to make it feel more intentional, more versatile, and more representative of the world they’ve built around oddities and artwork.
We kept the strange. Kept the mystery. Kept the character.
We just gave it a stronger identity to live behind.
Artur's avatar
A refresh like this lives or dies on what you refuse to fix - keeping the strange while tightening everything around it is a harder edit than a clean-slate rebrand. Was there an oddity from the original that almost got cut before earning its place?
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