A client didn't ask for a "beautiful website." They needed a website that made a new salon feel t...A client didn't ask for a "beautiful website." They needed a website that made a new salon feel t...
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A client didn't ask for a "beautiful website."
They needed a website that made a new salon feel trustworthy before someone ever walked through the door.
Here's how I translated a physical luxury experience into a Framer website.
Asif's avatar
The shift from "beautiful" to "trustworthy" is the real brief, and most clients cannot put it into words. For a brand new salon with no reviews yet, trust tends to come from cues you can control: real photos of the actual space, staff faces, and upfront pricing usually beat...
Shreyansh's avatar
Absolutely — for Orchid, I leaned most heavily on the real environment and the human side of the brand. Since they were starting from zero, I wanted visitors to feel like they were getting to know the actual salon rather than just being presented with a polished website. The...
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