Thaw — AI Mental Wellness Platform Landing page

Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.

Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.

Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.

A warm dark palette with cool blue type keeps the tone serious without tipping into heavy. Creative - Midjourney Animation - Jitter

Most designers complain that their clients "always pick the boring option."

Usually, that’s because the designer didn’t give them a bridge to the bold one.

In our latest podcast episode, @Alex Aperios shared his 3-option presentation strategy:

The Safe Idea (The baseline)

The Middle Ground (The compromise)

The Wild Card (The one that actually makes them stand out)

The trick isn’t just showing the Wild Card. It’s framing the safe option as the "invisible" choice. You show them exactly what "standard" looks like, so they can finally see why they need to be bold.

We also got into why he defends the Kia rebrand (a hill he’s willing to die on) and how skating taught him more about brand loyalty than design school ever could.

Watch the full episode: https://youtu.be/sp23QtaC9x4?si=GgYOzscmDEEo3goA