Led the end-to-end digital marketing strategy for a beauty and skincare brand with a strong focus on SEO and Google Ads to drive both long-term organic growth and immediate sales. Conducted in-depth keyword research, on-page optimization, and content optimization to improve search visibility for high-intent beauty and product-related keywords. Developed conversion-focused copy aligned with brand positioning and customer intent. Managed and optimized Google Ads campaigns (Search and Performance Max) to capture high-intent traffic while continuously improving CTR, Quality Score, and cost efficiency. Implemented Google Analytics and conversion tracking to measure performance across channels and guide data-driven optimizations. Executed off-page SEO initiatives including backlink acquisition and authority building to strengthen domain trust. The project focused on improving rankings, increasing qualified traffic, and supporting consistent revenue growth through a balanced SEO and paid acquisition approach.