A system-level breakdown of why engagement drops in traditional formats and how to redesign for modern behavior.
This framework highlights:
∙ Friction points in legacy reading systems
∙ The role of physical and cognitive constraints
∙ A modular, low-commitment alternative aligned with real-world usage
Core idea:
People did not stop reading. The interface stopped fitting.
Useful for:
Content creators, educators, UX thinkers, and anyone designing for attention in fragmented environments.
This experiment reminded me that AI-assisted design isn’t just about writing better prompts. It’s also about preparing our designs so AI can understand them.
Designers, are you optimizing your Figma files for AI yet?
An independent typography study based on PROSPECT’s public legacy website.
Desktop and mobile concepts exploring calmer headings, clearer hierarchy, readable line lengths and improved button contrast. Existing copy wording, logo and construction photography are retained.
Includes proposed typography scales and practical recommendations for Figma and website implementation.
Personal concept study; not commissioned by PROSPECT.