One more submission!

I chose IKEA to convey that it is not just about furniture or interiors, but about design that adapts as life changes and spaces evolve. Narrative and visual direction: The film follows one girl through multiple life stages, revealed through continuous camera movement within familiar home spaces. Rooms, scale, and layouts evolve seamlessly, IKEA elements reconfigure and repurpose to suit changing needs. Transitions happen through walls, floors, and furniture, marking life stages.

Visually cinematic yet rooted in everyday living, each space reflects a new phase—childhood, independence, shared life—while recurring IKEA forms maintain continuity. As homes and lives change, IKEA design adapts, staying practical and present at every stage. @Morphic @Contra HQ