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One more submission!
I chose IKEA to convey that it is not just about furniture or interiors, but about design that adapts as life changes and spaces evolve.
Narrative and visual direction:
The film follows one girl through multiple life stages, revealed through continuous camera movement within familiar home spaces. Rooms, scale, and layouts evolve seamlessly, IKEA elements reconfigure and repurpose to suit changing needs. Transitions happen through walls, floors, and furniture, marking life stages.
Visually cinematic yet rooted in everyday living, each space reflects a new phase—childhood, independence, shared life—while recurring IKEA forms maintain continuity. As homes and lives change, IKEA design adapts, staying practical and present at every stage. @Morphic @Contra HQ
Thank you @Ciro D 😊
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I’m testing two different creative directions and would love your honest opinion.
Version A focuses on a bright, minimal gallery experience with circular visual experiments.
Version B explores a darker, more cinematic product direction for Montairé with hardware-focused visuals.
Which one feels cooler, more premium, and more memorable — A or B?
I’d also love feedback on the typography, layout, animation, and overall art direction.
10 voted
53%
9 voted
47%
19 votes
Closed
I’d lean toward Version B. The darker direction gives the hardware more presence and makes the whole experience feel more intentional and engineered. Version A is visually interesting, but B gives Montairé a much clearer identity at first glance.
Made this video with H3.
Exploring typography animation.
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.
🚀 FEATURED AGAIN.
THE INTERESTING PART IS WHAT HAPPENED BEFORE THE UI.
Traveling Up was the first mobile concept I created purely for myself in almost three years.
No client brief.
No existing product.
No predefined feature list.Just one observation from a short trip:
🌍 Most travel products start by asking where you want to go.
I wanted to start one step earlier.
How do you want to feel?
That single shift changed the whole product logic.
✨ Destination search became mood led discovery.
⏳ Time became part of the recommendation.
🎲 Uncertainty became part of the experience instead of something the product had to remove.
That became Traveling Up.
And now Contra has hand picked the project for Featured and placed it in the AI Projects section on the homepage.
The most interesting part for me is not the feature itself.
It is how often the strongest product directions begin before the interface.
In the framing.
In the question.
In understanding what the user is actually trying to experience.
That is the kind of work we keep pushing at Asol Design.
Not just better screens. Better product decisions before the screens exist.
If you are building a mobile product and want more than polished UI, if you want stronger product thinking, sharper UX direction and a visual system built around a clear idea, let’s talk.
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Keeping uncertainty in the product instead of designing it out is the risky half of that shift. Curious what the screen shows when the mood input is thin.