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Who said you need AI to create stunning visuals? I am opening my archive to share my City built from "H" letters. 13-years-ago.
Where have you been in 2013?
Do you want to know how I made it?
Building a whole city from one repeated letterform is the kind of self-imposed constraint that forces real craft, and it holds up 13 years later because a human made every placement call. Yes, I would genuinely love to hear how you handled the depth and lighting back then.
Thank you for the thoughtful comment, Asif! Every old visual might not look as impressive as the latest GPT/Midjourney visuals, but I feel we are past the "perfection" state and will bring back to "human made". I called this in 2025 spring and the change is definitely going....
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some visuals from the brand wall for blink
creative direction by me
visual identity by Eva Landaluce
beautiful work!
Most pet tech brands are decorating air
Vetti is the opposite: the health layer your dog already needed, finally made readable
Identity and product framing for Vetti 🐾
Big thanks to @Révolté for helping the studio out with this one
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.
Absolutely amazing work, well done!