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Managing public street-lighting 🚦 (PJU) for Indonesia’s Department of Transportation (Dishub) used to feel like operating in the dark. Literally.
The pain points were painfully real: zero transparency, fragmented teams, manual tracking, and no true digitalization.
Supervisors were stuck playing detective. Are the lamps actually installed? Or are those progress reports and photos just being recycled? In public infrastructure, this "black box" leads to major delays and budget leaks.
💡 :To fix this, I engineered the PJU Field-Operations App—turning bureaucratic chaos into a transparent, fraud-proof workflow:
📍 No more guessing: Crews plot exact assets on a Live GPS Map.
📊 No more "ghost" reports: Progress is tracked granularly from 0 to 100%.
📸 No more fake photos: Submissions require tamper-evident, geotagged watermarks as bulletproof proof of work.
🤝 No more silos: Connects contractors and Dishub officials in one real-time dashboard.
We didn't just build an app; we built accountability for smart cities.
Need to transform chaotic field operations into a streamlined, digital source of truth? Let’s connect! 👇
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The mobile app for Edge Hound is now live on the App Store 🎉
Not a chatbot with a finance theme, but actually a Bloomberg Terminal built for retail investors and traders.
Trade ideas with reasoning behind them, sentiment analysis, news and social buzz, deep fundamental analysis and more.. and we're just getting started 🔥
Currently supports Stocks, Forex and Commodities. Crypto and ETFs are coming soon.
Looks cool
I shared a new case study for the work I did with Orgspace
Amazing!
10 YEARS AGO, I ACCIDENTALLY NAMED A SYSTEM THAT DIDN’T EXIST YET.
I simply needed a name for my portfolio.
So I combined the first letter of my name with part of my surname.
A.S.O.L.
No brand story.
No strategy session.
No attempt to invent something “creative.”
Back then, it was simply my name in design.
But 2 years ago, when ASOL became a studio, I realized something:
THOSE FOUR LETTERS ALREADY DESCRIBED THE WAY I HAD BEEN BUILDING PRODUCTS ALL ALONG.
Before moving into design, I worked in backend development.
Then in product management.
So I never learned to see an app as a collection of beautiful screens.
I learned to ask:
💡 Will users understand its value?
⚡ What will activate them?
🔁 Why will they return?
💳 What will make them pay?
📈 What measurable outcome should the product create?
That thinking eventually became:
A - APP`
An ambitious app idea shaped into a real, structured mobile product.
S - STRATEGY
The thinking before the screens.
I personally lead the strategy for our key products, bringing together experience across development, product management, UX/UI, and hundreds of mobile app launches.
O - OUTCOMES
We define the result first.
Then we build the product logic, UX, activation, retention, monetization, and design around it.
L - LAUNCH
We do not disappear after delivering a Figma file.
We support implementation, prepare the product for the market, shape its launch strategy, and continue improving it based on real user behavior and data.
This is how the ASOL Framework was born.
My own system for building mobile products across strategy, UX/UI, launch, marketing, and growth.
Shaped by 12 years of experience across development, product management, and design. Refined through 350+ mobile app launches.
APP. STRATEGY. OUTCOMES. LAUNCH.
We take an ambitious app idea, turn it into a clear product strategy, design for measurable outcomes, and prepare it for launch and growth.Sometimes the meaning of a brand is not invented on day one.
Sometimes you spend years building what was already encoded in its name.
ASOL IS NOT JUST OUR NAME.
IT IS OUR DNA.
🚀 Building an ambitious mobile product - or trying to understand why your existing one is not delivering?
🟢 BOOK A MOBILE APP STRATEGY SESSION
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
We’ll identify where your product is losing potential and what needs to change before you invest in more screens, features, or development.
Amazing Story😍
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