What does a coffee brand need to feel premium? Not a complicated logo. For Origo, I wanted the identity to feel warm, refined, and connected to coffee without relying on the usual coffee-shop clichés. So I started with the most recognizable part of the experience the coffee bean and turned it into the core of the logo. I kept the form simple and paired it with elegant typography then built the visual direction around warm, earthy tones. The goal was simple: ☕ Make the coffee connection immediate 🤎 Keep the mark recognizable without adding unnecessary details 🤎 Create a premium feel without making the brand feel distant 🤎 Make the identity flexible enough for packaging, menus, signage, and digital use This is one of my favorite parts of branding. Taking something familiar and asking: “How can I make it feel like this brand?” That’s where a logo stops being just a logo and starts becoming an identity. Origo | Café Brand Identity Concept