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Web design is not that important.
I mean - it is, but ultimately all it can do is to present your content in the best way. Put emphasis on your messaging first, then design around it.
You are Right. I completely agree with you, @Roman Avshalumov
Agree, and it's the same on the build side. When the real copy is already in the Figma file, the layout, the menu and even the speed decisions get so much easier. Lorem ipsum hides every problem until launch week.
Well said. Design's job is to present the content and guide the visitor to the next step. A beautiful site that doesn't convert is just a poster — messaging first, then design around it.
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Branding & Visual Identity for AirCon West based in London.
Designers! Present your work with motion! It breathes life into your work and conveys your ideas in a dynamic way.
Use free online motion tools to do it.
My favorites:
https://animos.app/
https://arqe.ai/
https://orelin.app/editor
https://openvid.dev/en
(Or animate it yourself, like I did here using EffectCraft!)
Nice work!!
Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
Many tries for one effect. That's the honest story of the Inward headline
Inward is a concept landing page I made for noise-cancelling headphones. I wanted the words NOISE TO FOCUS to react to the cursor
Particles came first. Glitch with doubled letters broke reading. Grain was next, then crumbs, which felt dirty. Halftone was too graphic
I went back to particles, made them gentler and kept them only under the cursor. That one stayed
The video shows every version, one after another
None of the dropped versions were wasted. Each one showed what the product didn't want
Which version would you have shipped?
Super cool!