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Reimagining the FrameUpNow experience, I took that challenge to Base44 x Contra — keeping its brand intact while rethinking how people discover products, explore home plans, and find what they need to build.
FrameUpNow has a lot to offer, including home plans, steel framing kits, engineering resources, and building guides. However, over time, the website’s interface had become less organized. Some sections competed for attention, and visitors could find it difficult to understand where to start or how to find the right product.
I spoke with the CEO about improving the website interface. My main point was simple: visitors should be able to find what they want to buy without having to search through too much content.
I suggested reorganizing the interface to make product discovery easier, improve the way home plans and framing kits are displayed, and help visitors move from browsing to taking the next step.
here is the preview of my website design
https://messy-steel-frame-flow.base44.app/
current website: https://www.frameupnow.com/
The goal wasn’t to change the brand or the products. It was to make the existing website easier to use. And base44 made this happen.
. I’d love to hear from UI/UX designers and product thinkers:
. Is it easier to understand what FrameUpNow offers?
. Is the home plan section clear enough to compare different options?
. Does the homepage guide visitors toward the right next step?
What would you improve to make the experience more useful and convincing?
This redesign is an ongoing exploration, and I’m open to honest feedback and ideas that could make the experience better.
I’d love to hear from UI/UX designers and product thinkers:😍 please leave comments below
The network for creativity
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Check out the guidelines HERE and show us how creative you can get 🚀
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QuoteDesk: instant quotes for a cleaning company, and the follow-ups nobody has time to send.
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The Client: Alumo is a student impact fund that pools collective influence from influencers and partner schools to deliver a $250,000 annual grant program for student-led projects across Canada.
The Issue: The fund needed a website that could communicate trust and purpose to two very different audiences — students applying for grants and partner schools or influencers considering joining — while also showcasing past winners and guiding applicants through the process clearly.
The Solution: A multi-page website was designed with a warm, approachable visual identity using earthy tones, generous imagery, and clear information hierarchy. Each section — About, Past Winners, and How to Apply — was structured to reduce friction and build confidence, making it easy for students to understand eligibility and take action before the deadline.
Love how you're tackling trust + purpose for a $250K fund - that's a tough balance with two audiences. Communicating credibility for a student-led initiative across Canada is huge. Would love to see how you solved it!