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A concept lookbook for AURASEOUL, a virtual fashion brand, told through two virtual personas, SAN and HEE. Eastern line, metallic light, a monochrome campaign built around what stays after a garment passes.
The site presents six looks and a fifteen-frame campaign archive with scroll-driven pacing: a quiet white opening, a dark gallery where looks drift in, a paired character sheet, and a closing wordmark. A commission-notes section states plainly how the work was made.
All images are AI-generated; SAN and HEE are virtual personas, and none of the products shown are real or for sale. I directed the concept, selected and refined the images, and built the site.
The landing is the point: move your cursor across the white portrait of SAN and a spotlight uncovers its other side, HEE. Then scroll into the dark campaign.
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Looks super polished! love it
Casemate: making malware analysis feel calm instead of scary
Cybersecurity websites usually look the same: black background, green code, a hooded guy. I wanted to try the opposite for Casemate, a concept for a malware analysis tool.
The idea is simple: the product keeps a suspicious file in a sealed chamber and watches what it does. So I put a bug frozen in amber in the middle of a canyon. It’s dangerous and under control at the same time, and you get it without reading a word.
Then I made sure the page still works for a security lead who wants facts. The stats sit right next to the headline: threats isolated, latency, endpoints covered.
The hardest part was keeping it warm without losing trust. I stayed with one terracotta colour, wide capitals and mono labels, so it reads like a serious tool and not a poster.
I’m taking on new projects for SaaS and tech teams. If you have a product that’s hard to explain in one glance, send me a message.
What do you think, would you trust a security product with a canyon on the homepage?
I love it! It feels so calm, and I would definitely try it! This is amazing, Kris. I never thought cybersecurity could be this cool ❤️🔥
i went back to the late 1890 and earliest 19th century, and choose to work with a beautiful painting called; Giant Magnolias on a Blue Velvet Cloth by the artist; Martin Johnson Heade.
it definitely deserved a comeback, so i turned it into a Recraft Style, and use it to draw things Martin would never have imagined, like modern fashion wears, techs and appliances.
there's alot in my recraft project, check it out through the link.
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