Why Top Businesses Lose to AI: Insights in Our Latest SubstackWhy Top Businesses Lose to AI: Insights in Our Latest Substack
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Your customers are asking AI who to hire before they ever open Google. ChatGPT, Claude, the search bars that answer in full sentences now. If those tools do not know you, you are not losing the bid. You are not in the room when the bid happens.
What got me studying this is how little it has to do with being good. AI cannot see your work. It goes off what the rest of the internet has already said about you, in the places it has learned to trust. A genuinely great business can be almost invisible to it.
I write a Substack about how this actually works under the hood. Tomorrow's is the one I have wanted to write since I started. Why the best business in town still loses to AI, and the real thing that changes it.
Link in the comments.
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