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The flagship campaign of New Standard's annual retail program. 14 original illustrated characters — one per brand partner — deployed across a co-branded coupon book, limited edition cooler tote, sticker sets, social, and a limited edition t-shirt drop. 14 brand partner integrations. $750,000+ in co-marketing value directed.
Role: Creative Direction · Illustration · Campaign Design · Print Production · Partner Integration
The network for creativity
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