From Chaos to Clarity: MARKETING BUDGET ROI DASHBOARDđź“Š The Challenge: Manual budget tracking res...From Chaos to Clarity: MARKETING BUDGET ROI DASHBOARDđź“Š The Challenge: Manual budget tracking res...
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Sara Baptista
• Dec 26
From Chaos to Clarity: MARKETING BUDGET ROI DASHBOARDđź“Š The Challenge: Manual budget tracking resulted in zero visibility. Budget was overspent by $1,875 (3.91%)đźš©; the client lacked actionable insight on spending.
The Solution: Implemented a dynamic Excel dashboard for real-time oversight and Data Visualization. Key insights:
🛑Critical Overspend: Flagged Digital Content (23.5% over) and Incentives (11.9% over).
Reallocation: Identified Brand Activations (4.8% under), allowing $867 reallocation.đź’°
Cash Flow: 📉 Highlighted chaotic spikes in Jan (+29.9%) and Apr (+26.8%).
The Outcome & Next Step: Client has a one-click system for strategic decisions.🚀 Next step: Merge expense data with sales to calculate Net ROI and drive profitability.
Data VisualizationMarketing StrategyData AnalysisMicrosoft Excel
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Geethasree's avatar
Geethasree Naguboina
pro
• Dec 30
Love how clearly this is presented — challenge, impact, and solution are very easy to follow 👏 The budget vs expense visibility alone is a huge win.
Sara's avatar
Sara Baptista
• Dec 30
Thanks so much! I'm glad that part stood out. Improving that visibility was the main goal of the project—it’s the best way to stop small leaks before they become a problem.
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Varghese C
• Jan 2
Nice structure. When metrics are organized clearly, it becomes much easier for stakeholders to act on the data.
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Sara Baptista
• Jan 2
Totally agree. A dashboard is only as good as the decisions it drives. Thank you!
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Varghese C
• Jan 3
Absolutely. Clear decisions are what make dashboards truly valuable.
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