An ice cream brand went bankrupt this month because a judge ruled its pints copied Van Leeuwen's trade dress and made it hand back $23.8M. Every dollar the look ever earned.
The ruling turned on one word: deliberately. Intent is discoverable. The reference deck with the...
For Tenderhub, we wanted to create a visual identity that feels confident, credible and distinctive — something that reflects the authority of the legal industry without looking outdated.
From a custom-designed monogram and wordmark to a cohesive brand guideline, every element was built to create a consistent brand presence.
What we worked on:
Logo & Brand Identity
Custom Brandmark
Typography & Colour System
Brand Guidelines
Brand Applications & Mockups
A brand should be recognisable long before someone reads its name.