Website hero section for a marketing influencer who also runs a performance agency:

Which direction would you choose?

Option B is modern

Meet Mae Cole 📝 Mae Cole is a Brooklyn copywriter who helps women founders say what they actually mean. Her world includes Fifth Draft, her Substack, and The Say It Club, small writing gatherings in New York.

The goal was a launch-ready brand that already feels lived in. Intellectual, analog romantic, warm under the cool, and effortlessly put together, like a New York magazine left open on a well-loved desk.

Scope: brand strategy, mood board, logo suite, typography, color palette, and brand assets across her studio, Substack, and The Say It Club.