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I designed this email sequence to move belief, not just sell serum
Most brand emails focus on products. For Nuvira, I focused on psychology
The goal wasn’t “buy this serum.”
It was to move a cold, uncertain reader from confusion → confidence → commitment
So I structured the sequence into 3 persuasion flows:
1. The Reframe - Shift perception first.
The hero challenges why dark spots don’t fade. Then I introduced an industry truth section to build credibility. Before selling anything, the email corrects the mental model.
2. The Desire Builder - Once belief shifts, desire follows.
Story-driven structure, clear outcome. No overwhelm
3. The Decision Trigger - Now we remove hesitation. Specific positioning (formulated for melanin skin). Light urgency tied to consistency.
I’m available for email strategy and conversion-focused design.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your design has 3 seconds to earn attention. Which skincare brand wins?
A leads with confidence, energy, and aspiration. B builds trust through nature, freshness, and simplicity.
Great design doesn’t just look good. It makes people feel the brand before they read a word.
A or B? Which would make you stop scrolling?
30 voted
52%
28 voted
48%
58 votes
Closed
B without questions
Built this free SaaS portfolio template in Framer a few months ago, and it’s been amazing to see the momentum it’s gaining! 🚀
It’s now ranked #18 in Framer’s Marketing category, bringing in more visibility, views, and commissions.
I’ve shared the full case study here, covering the project and how it came together.
Take a look if you’re curious! 🙌
This is amazing Fawaz! 🚀 Ranked #18 in Framer's Marketing category is huge! Love how you turned a free SaaS template into visibility + commissions. That's smart product thinking. Can't wait to read the full case study, congrats on the momentum!
🚀 The Keel website is now live!
I designed Keel as a fintech website concept focused on presenting financial products through a clean layout, clear messaging, and a simple user experience.
I’ve also built the website in Framer. Check it out below!
🎨 Built with Framer: https://thekeel.site/
Always happy to hear your feedback!
Congrats on the launch Nilkanth! Keel looks super clean — love how you kept the fintech messaging simple and focused. The "Take Control of Your Financial Future" hero with the app preview balances trust and clarity perfectly. Great job building it in Framer too!
