Designed a modern, high-impact promotional leaflet for InAPikel, a UK-based smash burger brand. The objective was to create a bold print design that reflects the brand's energetic personality while making the menu easy to browse and visually appealing. The leaflet features a strong typography system, a clean information hierarchy, vibrant brand colors, custom illustrations, QR codes for social media, and a balanced layout that enhances the customer experience both in-store and for takeaway marketing.