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Clear Before Clever — the photo-off check
Can a website explain its offer without the hero photo?
Watch the 90-second video: https://share.descript.com/view/sJlLFoROMd8
For this challenge, I built Nook, a fictional quiet-desk booking concept for Dhaka. The video follows three versions: the first draft, a typography-only change, and clearer copy that names the offer, location and next action.
One thing to try: hide the hero image, read the headline and button aloud, then ask someone what is offered and where the click leads. Use their answer to guide the next edit.
This is a new design exercise, with no customer testing or measured conversion claims. Video edited in Descript.
The read-aloud test is the sharp part here — it forces the headline and button to carry the offer, location and next action on their own, which is exactly what a hero photo usually lets copy get away with skipping.
Totally agreed, thank you!
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Pixelcore — AI & Technology Landing Page 🤖⚡
Pixelcore is a futuristic landing page concept for an AI-powered technology company focused on automation, data, integrations, and digital product development.
The goal was to communicate innovation and technical expertise without falling into the typical dark, overly complex AI aesthetic. The visual direction combines a clean monochrome interface with bold orange accents, pixel-inspired typography, and playful 3D technology objects.
Special attention was given to:
• a dynamic hero composition built around 3D tech visuals and strong typography;
• a distinctive orange accent system that guides attention toward key actions 🟠;
• pixel-inspired typography that reinforces the digital and technological character of the brand;
• 3D objects representing AI, automation, analytics, hardware, and connected technology;
• clear CTAs that make the next step immediately visible;
• service cards for AI Automation, Data Insights, Integrations, and Product Design;
• trust elements and performance metrics that support the company’s positioning;
• responsive mobile layouts that simplify the composition while keeping the same visual identity 📱;
• a modular visual system that could easily scale across services, case studies, and additional landing pages.
The result is a clean but expressive digital experience that makes an AI company feel innovative, approachable, and visually memorable — without sacrificing clarity or usability.
Looking to create a distinctive website for your AI, SaaS, or technology product?
Let’s turn complex technology into a digital experience people instantly understand ⚡
Wow! How did you approach balancing all the 3D elements without making the hero feel too busy?
Earlier this year, the founder of Marlo Health 🐾 reached out with a simple ask: help edit some TikToks. They had ONE post live, 965 views, and 0 followers everywhere else.
What followed was a full content strategy build from scratch: pillars, cadence, on-camera coaching, a repurposing system so a founder with zero production capacity could still post consistently, and a whole lot of testing what actually worked vs. what just got comments.
TikTok is now at 449 followers with a top video hitting 191.8K views. Instagram and YouTube Shorts both went from 0 to real, growing audiences.
The part I'm proudest of isn't the viral video, it's the moment the data told us to post LESS. Going from daily posting to 3x/week, and getting way more selective, is what actually built the brand instead of just noise.
Full breakdown (with the strategy shifts, what flopped, and what worked) here: https://contra.com/p/QQl6grPA-content-strategy-and-content-creation-for-marlo-health?r=aletello
And honestly, having Marlo, the cutest golden, as a client is a highlight in itself.
Congrats - felicidades @Alejandra Tello !! I could watch Marlo eating, all day 😂
this project is one of my favourite projects I’ve ever done for a surrogacy brand
I learned a lot while exploring this design direction
charged $2.8k for design +development 💸
now, my starting price is $4k for one page site
Awesome 🔥👏👏
