I just finished a deep dive into marketplace seller retention and churn.I analyzed 2,945 sellers from the Olist Brazilian E-Commerce dataset to understand:

which sellers generate most of the GMV what early seller activity looks like before retention how seller behavior changes before churn which seller segments need different retention strategies

One finding that stood out: 14.9% of sellers generated 69.6% of marketplace GMV.I also found that sellers making 6+ sales in their first 30 days had 94.6% next-period retention after correcting for right-censoring.The interesting part wasn't just finding the numbers — I went back and re-ran the analysis after identifying methodological issues in the first version, including right-censoring and confidence intervals.The result is a seller lifecycle analysis covering segmentation, retention, churn trajectory, and engagement.

Project: Seller Lifecycle & Retention Analytics

I'd be interested to hear how other analysts approach retention and churn problems in marketplace businesses.

#DataAnalytics #ProductAnalytics #Retention #ChurnAnalysis #DataVisualization