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Karibu means “Welcome” in Swahili.
So the brand had to feel like one.
Karibu Group is a platform company delivering fast, sustainable, modular construction across housing, retail, and tourism in Zanzibar.
Brazilian technology. European expertise.
Local Zanzibar craftsmanship.
Three forces. One vision. One mark.
Here’s what we built:
◆ The mark: Two structural forms merging
Partnership. Precision. Modular assembly.
The joint venture built into a single symbol.
◆ The palette: Inspired by Zanzibar itself
Soft Amber · Clay · Hazel Green
Slate Blue · Nile Blue · Midnight
Warm sands. Ocean depth. Terracotta earth.
◆ DM Sans typeface
Clean, modern, international.
Built for everything from business cards to building signage.
◆ Applied at every scale
Stationery suite. Business cards.
Website. Signage. Tote. Folder. Phone.
One identity. Zero inconsistency.
“Welcome. Built to Last.”
That’s not just a tagline.
That’s a promise built into every pixel.
Building a construction, real estate or development brand? GET IN TOUCH. 👇
Brand DesignLogo DesignAdobe IllustratorAdobe Photoshopbrandidentitydesignlogodesignplatformbranding
So nice bro! Love the logomark and the colours!!
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VERDÉA is a conceptual premium orchard preserve brand created around the idea of natural ingredients, small-batch production, and timeless craftsmanship.
I developed the visual identity and packaging system for VERDÉA’s Apricot Preserve, focusing on an elegant, organic aesthetic with a warm and sophisticated character.
Scope of work:
• Brand identity
• Logo design
• Packaging & label design
• Product illustration
• Brand layout system
• Product mockups
The visual direction combines a muted botanical palette, refined typography, hand-drawn apricot illustrations, and subtle natural elements to create a premium yet approachable shelf presence.
Brand DesignGraphic DesignAdobe IllustratorAdobe InDesignAdobe PhotoshoplabeldesignpackagingdesignbrandidentityLogo Design
Such a clean and amazing design! Great job on this beautiful work. 😍
This one never made it across the finish line, but it’s still one of my favorite identity concepts I’ve worked on.
I created this direction for Susie’s, building the mark around a custom script wordmark and a simple cherry illustration that gave the brand a little personality without losing its polish. The final client direction went somewhere else, which is just part of the process, but I’ve always loved how this one came together.
Not every good idea gets chosen. Some are still worth sharing.
love the detail! it feels perfect paired with the typeface you selected.
A self-initiated technical design sample created to demonstrate a clear, structured Tech Pack workflow for a simple womenswear style.
The project translates a basic tee into organised product-development documentation, including front and back technical flats, construction callouts, Bill of Materials, base-size measurement specifications, artwork placement, colour information, and development tracking.
The goal was to show how even a simple garment can benefit from clear technical documentation that supports pattern development, first sampling, and communication across the product-development process.
Scope shown in this project
Technical flats
Construction callouts
Bill of Materials
Points of Measure
Base-size measurement specifications
Artwork placement
Colour and trim information
Commentary / development tracking
Project type: Self-initiated sample
Role: Technical Design · Tech Pack Development
Category: Womenswear / RTW
Note: Pattern making, grading, physical sampling, and manufacturer validation were outside the scope of this sample.
The development tracking section stands out, most tech packs I come across skip that and just assume everyone's reading from the same version. Curious whether that came from a real manufacturer mixup you'd dealt with before, or just wanting to be thorough on a self-initiated piece.