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Creative Walkthrough - Human by Design
Every final piece begins with a process.
Here's a behind-the-scenes look at the creative workflow behind my Human by Design project - from exploring assets to bringing the final vision to life.
Final Submission: https://on.contra.com/nPfPnT
Thanks for watching! ✨
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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We've extended the $50K Envato Challenge!
Submit a video tutorial showing how you generated an asset in Envato and put it to use in your final project.
Submissions are now due by 7/26 at 11:59pm PT
Check out the full guidelines here to get started on your creation ✨
There's a $50,000 design challenge running on Contra right now, and most people are misreading the brief. Let me fix that with my own entry.
The Envato challenge isn't about make something with stock and post it, It's a workflow challenge. They want to watch you take Envato's library into a real project, in whatever tool you work in, and show the decisions you made along the way. The walkthrough is the entry. The final asset is just the evidence.
So here's mine: Marigold°, a brand identity for a summer general store that doesn't exist. Nighty and Swash Daisy for the type, Elements photography setting the visual standard, paper, grain and Envato Audio in the final work.
I curated stock into a standard before generating a single image, then rejected every AI generation that didn't belong and put it together.
I mean, $12K first prize, five more $5K categories, and joining gets you a free month of Envato's Plus plan with unlimited downloads and 100 AI generations. Entries close Saturday night PDT.
Some close ups
Sound ON 🔉
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. 🏀
The process was way more fun than I expected.
• Started with 4 logo concepts and picked my favorite.
• Tweaked the colors in Figma.
• Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
• Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. 👇
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