Artistic Direction & Branding for Sustainable Streetwear Brand

Artistic Direction & Branding for Sustainable Streetwear BrandArtistic Direction & Branding for Sustainable Streetwear Brand

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Jonathan de Kalbermatten

• May 12

I was responsible for the complete artistic direction, corporate design, and visual identity for The Tracksuit Club, initially launched as a tracksuit-focused label before evolving into a broader streetwear brand based in Berlin.

My work included the creation of the logo, branding system, graphic assets, visuals for the tracksuits, and the overall creative direction surrounding the brand’s image and communication. A key aspect of the project was highlighting the brand’s sustainable approach, as all garments were produced using recycled PET bottles.

I also contributed to the creative direction of the first collection’s photoshoot, produced in Berlin and photographed by Johanna Berghorn. The campaign featured rapper Symba alongside top model Kasia Lenhardt, helping establish a strong visual identity positioned between contemporary streetwear, Berlin club culture, and sustainable fashion.

Fashion Design Graphic Design Adobe InDesign Adobe Illustrator

Grace Pereda @ Graceful Studio

pro

• May 8

A logo… or the beginning of a bigger story? This project for Hippo & Muskrat Press became much more than just a logo design. Here’s a look into the process behind the visual identity

Check it out

Brand Design Adobe Suite Adobe Illustrator

Ajayi Sarah

• May 11

Interesting

Alejandra Chávarri Romero

• May 8

“Sweet Orchestra 23”

This project was born from a personal exploration of color, form, and the experience of gifting. Faced with the difficulty of finding wrapping papers that resonated with my visual language — characterized by vibrant colors, dynamic compositions, and expressive patterns — the need to create my own alternative naturally emerged.

The proposal takes shape through a series of graphic patterns designed to transform the act of wrapping into an aesthetic experience in itself. Each design aims to convey joy, warmth, and freshness, evoking a summery and spring-like atmosphere where color and form interact freely and harmoniously.

Beyond their practical function, these wrapping papers seek to redefine packaging as an extension of both the object and the intention behind the gift, turning it into a piece that communicates identity, emotion, and attention to detail.