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Everyone Is Fighting For Keywords.
Almost Nobody Is Fighting For The Conversations AI Is Already Having.
LinkedIn Post
For years, SEO was simple.
Find a keyword.
Create a page.
Rank on Google.
Get clicks.
That playbook is slowly breaking.
Today, AI doesn't answer with one webpage.
It builds an answer from dozens of sources, compares them, filters them, and decides which brands deserve a mention.
That changes everything.
The biggest mistake I see businesses making is chasing thousands of keywords without asking a much bigger question:
Will AI ever choose my content as part of its answer?
A keyword with 20,000 monthly searches sounds exciting.
But if AI can answer it instantly, your rankings may never become traffic.
Meanwhile, a niche topic with strong commercial intent, original insights, and the right structure can drive both customers and AI citations.
The future of keyword research isn't about collecting bigger keyword lists.
It's about understanding:
• Which searches still generate clicks.
• Which questions AI answers directly.
• Which topics increase your chances of being cited.
• Which content formats AI trusts the most.
• How complete your topical coverage really is.
Winning in AI Search requires a different mindset.
Research keywords.
Understand intent.
Filter out zero-click opportunities.
Create content around complete topics—not isolated keywords.
Build authority until AI sees your brand as a trusted source.
That's how visibility compounds.
If you're looking for the best SEO company in NYC or the best digital marketing company in NYC, don't just ask who ranks #1 on Google.
Ask who understands how to make your business visible across Google Search, AI Overviews, ChatGPT, Gemini, and the next generation of search engines.
The brands that dominate AI won't be the ones with the most keywords.
They'll be the ones with the strongest topic ecosystem.
What's one keyword you've been targeting that AI can already answer without sending visitors to your website?
Content StrategySEO Content Managment Search Engine OptimizationFacebook AdsGoogle AnalyticsGoogle Search Consoledizisochseoseotips
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Related posts
Search bars have looked the same for years.
So we reimagined one for an AI-first experience.
Real-time suggestions, thoughtful interactions, and results that feel instant.
Just a concept, but one we'd love to use every day.
Why modern SEO is no longer just keywords
Stuffing the right words onto a page used to be enough. Those days are gone.
For years, SEO was a matching game. Find the keyword, drop it in the title, repeat it a few times, watch the rankings climb. Mechanical and simple. And completely outdated.
Google stopped rewarding keywords a long time ago. It started rewarding answers.
Modern search doesn't ask whether your page contains a phrase. It asks whether your page actually solves what the person came looking for. That single shift changes how everything ranks.
Today the things that move you up the results are intent, experience, and trust.
Intent means matching what the visitor actually wants, not just the words they typed. Experience means fast pages, clean mobile, and content people stay on, because Google watches how they behave. Trust means real authority and expertise, not a page that simply repeats a term twenty times.
Then there's the part most businesses haven't caught up to yet.
Search is no longer just Google. People are asking ChatGPT and AI-powered search for recommendations directly, and those tools pull from a handful of trusted sources. The new question isn't only "do I rank on page one." It's "does AI mention me at all."
That's the layer almost nobody is optimizing for. And it's the one growing fastest.
Keywords got you found in the old web.
Answers, authority, and AI visibility are what get you found in this one.
This is the shift people keep missing. And it's not just Google now, you've got to show up when someone asks an AI directly. Same game, new surface. Optimising for that yet?
EAT — Social Media & Creative Strategy
EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app.
The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling.
I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights.
Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time.
Nice work 💯
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