remembered a scoping call i had last year, they were raisingthey came to me to redesign their sit...remembered a scoping call i had last year, they were raisingthey came to me to redesign their sit...
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Kaleab Eshetu
max
• 1d
remembered a scoping call i had last year, they were raisingthey came to me to redesign their site
biggest problem… it had everything and i mean everything
about, features, product, … you name it they had it
don’t get me wrong, none of those pages were inherently wrong. it’s just that they didn’t need them yet. and i get why founders do it, makes you feel like you look more legit.
but this is where i have to push back… like a lot
a website shouldn’t be a filing cabinet for everything about the business especially when the person landing on your site for the first time doesn’t care yet
so i cut everything down to 5 pages + pricing
they raised their seed round the next month
even better they started getting more signups
sometimes the better design decision isn’t figuring out how a page should look
it’s asking why the page should exist in the first place
[the image isn't their site tho... just some concept work. NDA unfortunately 🥲]
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Abdullah's avatar
Eroglu Studios logo
Abdullah Eroğlu
pro
• 1d
Great decision and great design!
Kaleab's avatar
Kaleab Eshetu
max
• 1d
thanks mate 🙌
Vara's avatar
Vara Creative
pro
• 1h
Did the founders mention any specific feedback from seed investors about the new clarity, or was it purely reflected in the sudden jump in signup metrics?
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