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Two Halloweens ago, I was given the opportunity to work with Uber Eats on a free candy promotion campaign, where I built the live website that updates each day with a new riddle to solve.
The idea was simple,
You solve the riddle 🎃, you get the candy. 🍬
The outcome was incredible!
👻 290,000 promo codes used in less than 8 hours!
🎃 2 million promo codes used by Halloween!
💀 44% new Uber Eats users!
The campaign turned out to be a huge success, and was the most successful promo code campaign for Uber Eats grocery delivery! Ever!
I hope to one halloween do something just as awesome again! Trick or Treat!
@Ken Malley So cool! Did you have to come up with the riddles yourself?
@Maggie Shanahan The creative team at the advertising agency rethinkideas.com had came up with the riddles. I was hearing that it was quite a hassle to get the legal rights to use some of the riddles from famous horror movies. But they were able to pull some strings to get the green light ✅
rethinkideas.com
Rethink
Rethink is an independent creative agency based out of Vancouver, Toronto, Montreal, and New York. We relentlessly pursue work the world talks about.
@Ken Malley This is exactly how I view every promotional item that you create. It shouldn't feel like a burden on the viewer to look at the advertisement. In this great example, it turned a simple "use this code for a discount" into a fun interactive game that rewards the viewer for figuring out the puzzle. Fantastic, genius marketing!
@Ken Malley That looks really cool man!
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