Every client brand had different goals, audiences, and products, so no single quiz template worked. Some brands had underperforming quizzes with low completion; others needed one built from zero.
Solution:
I designed brand-specific quiz logic for each client, rebuilt underperforming quizzes at the flow level (not just visually), designed new experiences from first principles where needed, and delivered every quiz fully responsive.
Impact:
45% higher completion on rebuilt quizzes, 30% lift in conversion through brand-specific logic, and 10+ quizzes shipped across international brands, proving the approach was repeatable, not a one-off.
Finally wrapped up this project, and I’m excited to share the case study! 💅 A fresh product design concept for a beauty dashboard. Would love to hear your thoughts! ✨
A beauty dashboard is such a fun product design challenge, Oleksandra. The Good morning, Olivia! greeting in the header makes business metrics feel personal instead of clinical, which is exactly what a beauty professional would want.
Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept