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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Which direction would you choose for a pet brand? 🐾 I created these hand-drawn illustrations for Stormi & Co, a pet & human accessories brand, featuring the owner’s own pets. 🐶🐱 The goal was to create a playful, warm, personal visual language that could work across packaging and brand touchpoints.
A: Character-focused, with the pets as the main storytelling element
B: More graphic and brand-focused, combining illustrations with typography, shapes, and playful layouts
Which feels stronger to you, and why? Is it the personality, emotional connection, brand recognition, or how well it could translate across packaging? 👀🐾
17 voted
45%
21 voted
55%
38 votes
Closed
Character focused for me ! Love them all tho. ❤️
The mark behind ASTRAL.
Probably one of our favorite details from the whole project.
This is underrated, looks very cool!
I’m working on the packaging for PLOP, a playful sparkling fruit drink, and I’ve been experimenting with the front-of-can layout.
Which one feels stronger?
26 voted
59%
18 voted
41%
44 votes
Closed
Option B looks much better. The one with the Plop placed on the side just doesnt feel right