Some of the packaging designs I created over the past few months. The fun part of creating packag...Some of the packaging designs I created over the past few months. The fun part of creating packag...
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Some of the packaging designs I created over the past few months.
The fun part of creating packaging design is that every element from the text to the images to any custom brand assets has to be carefully thought of to ensure they all balance each other out without obstructing or contradicting the existence of the other.
Examples of this process is what I have done with these designs
1 SOLA FRUIT DRINK: A premium sparkling fruit drink made for young and modern audiences that enjoys refreshing beverages with bold flavors.
Design rationale: Sola's packaging was designed to emulate a feeling of freshmen and fun, it uses custom illustrated art of an ice, apple and a fun character running with the fruit to portray
a vibrant and fun nature while still portraying the main flavors of the products
2 DALKOM YOGHURT: A premium yogurt brand meant to be crave worthy and visually appealing
Design rationale: Dalkom yoghurt included the use of a flowing pattern to mimic the thick flowing effect of a yoghurt, the color used was correspondent to the strawberry and blueberry flavors.
VIRELLE SKIN : virelle skin is an high end dermatological skin care that bridges the gap between cellular science and raw organic luxury
Design rationale: virelle aimed at looking luxurious and fun, a product that doesn't look clinical like the rest, something that is not the common beige or cream based design like other skincare brands. The goal was to stand out and that's exactly what I did with this packaging, the use of illustrated flower petals envisioned the less clinical, fun and luxurious side of the packaging while still maintaining the message of trust and beauty
If you're building a product based brand and want your packaging to communicate the quality and value behind what you offer . I'm currently open to selected projects
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
Nocturne is a self-initiated fragrance house I built from the ground up, treated with the same process I'd bring to any client: strategy first, then design.
The brief was familiar: a fragrance inspired by the city after dark. Most fragrance branding solves that with common approaches such as moonlight, mystery, or gold foil details. I wanted to solve it with something more specific: what does after dark actually look like in an urban environment? Concrete, streetlight, wet pavement, the quiet stretch between one train and the next.
That question shaped everything downstream. An archetype chosen deliberately against category convention, Creator and Explorer rather than the more expected Lover or Magician. A material-first approach to the bottle and packaging. Sandblasted glass, a textured concrete-like cap, no gold, no ornament. And a running checklist I held every decision against throughout the project.
The case study covers the strategy behind Nocturne, not just the finished system: positioning, personality, the reasoning behind each material and typography choice, and how those decisions translated into the bottle, packaging, and campaign work.
I'd love to hear what you think, especially if you enjoy seeing the thinking behind a visual identity as much as the final result.