Most coaches and brands don't need a faster editor. They need an editor who asks one question first: What should the viewer feel after watching this? Two editors can get the exact same footage. One cuts it, trims it, and delivers it on time. The other asks what youre really trying to say, fixes the story, and then cuts. Both videos look edited. Only one makes a stranger stop scrolling and think, I want to work with this person. The best videos Ive worked on never started in the timeline. They started with a few honest questions about the message. So if your videos look good but dont bring you clients, the editing is probably not the problem. The story is. What's the first question you ask before you start a video?