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WAVE — AI Beverage Commercial & Product Visuals
WAVE is a self-initiated advertising concept for a fictional mango-and-lime sparkling drink.
The idea was to turn freshness into a visual experience: a surfer rides through a turquoise wave filled with mango and lime, catches a chilled can, and opens it before the film ends on a product hero shot.
I developed the concept, storyboard, product reference images, and generation prompts, then created the video using Seedance. Matching product visuals and a campaign banner extend the concept into a cohesive portfolio presentation.
The visual direction combines turquoise water, warm mango tones, fresh lime accents, and condensation-covered packaging. The can remains the central product throughout the action and final reveal.
Deliverables:
• 15-second vertical beverage commercial in 9:16
• Product hero image
• Campaign cover banner in 4:3
• Selected film stills
This is an independent concept project, not a commissioned campaign for an existing beverage brand.
Turning freshness into a surfer riding a turquoise wave of mango and lime is a brilliant concept, REELE. The condensation-covered packaging and the can staying central through the action to the hero reveal shows real art direction discipline. Love the cohesive portfolio presentation.
Thank you so much... you can’t even imagine how pleased I am to hear such a well-reasoned, critical assessment of my work... thank you very much.😍
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