Designing a feedback survey builder, and I'd love your take.
The idea: define a survey once (NPS, CSAT, Like/Dislike or a comment), ask a follow-up question based on the score, and reuse it across AI agents.
A · Form + preview: one form, section by section, with a live chat preview beside it.
B · Step-by-step: the survey laid out as the steps a respondent goes through, edited in place, with the selected step's settings on the side.
Which one would you rather build a survey in, and why? What would you change in either?
I’d probably go with B. It feels more natural to build the survey the same way someone would actually go through it, especially once you start adding conditional follow-ups.
I would experiment more on how to make the project the hero of the illustration by keeping the background less dominant and letting the work speak for itself.