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Vi Coffee is a specialty coffee brand that focuses on simplicity, quality, and a refined everyday coffee experience ☕️ It brings a calm, minimal approach to coffee culture, where taste and design feel equally intentional.
I had the opportunity to design Vi Coffee’s branding and packaging, with the goal of creating a clean and modern visual identity that reflects the brand’s quiet confidence and elevated coffee experience ✨
packagingdesignbrandingcoffeebrandPackaging DesignVisual DesignGraphic DesignAdobe IllustratorAdobe Photoshop
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Which hero visual feels right for this brand?
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?
11 voted
41%
16 voted
59%
27 votes
Closed
Both design are great; it's hard to choose one