Crafting the Visual Identity for Elichi Coffee | Case Study

For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.

Design Highlights:

Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.

Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.

Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.

I’d love to get your feedback on this direction:

How does the balance between modern typography and warm tones feel to you?

Does the packaging strike the right balance between minimal and welcoming?

Cool work 🙌

Would you keep scrolling? I would.

There’s something really appealing about an agency website that feels this comfortable having fun. That comes through in both the design and the writing.

the CRAFTING CHAOS headline is fun. what made you pick that type?