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Your badly designed App Store screenshots is costing you downloads and money .
App Store screenshots are conversion engine, if done right.
When someone searches a keyword on the App Store, 50+ results show up.
They scroll through all the search results.
They download the one that gives them the right information.
The one that LOOKS like it works.
The one that screams, download me, I’m the right choice.
Don’t just build a great app. Make sure your screenshots provide enough information to make users interested in your app. 👇
100% agree 👏
App Store screenshots are basically the first touchpoint before the product itself.
From my experience, there are two effective approaches here:
either a storytelling flow (problem → solution → outcome)
or a feature-focused flow highlighting key functionalities.
Which...
Yes, both approaches are effective, it really depends on what the app is trying to achieve.
Most consumer or family-focused apps tend to perform better with a storytelling approach because it creates emotional connection and makes the experience feel relatable to everyday users.
...
That’s a great breakdown 👏
Totally agree , the context of the app really defines the approach.
🙌
What do you think this app does ?
App Store screenshots as a conversion engine — 100% this! Most founders underestimate how much the screenshot set influences downloads. That Simpla Stories mockup looks great. First impression really is everything on the App Store.
True. App Store screenshots are basically landing pages — clarity and storytelling decide downloads.
💯
Thank you so mich this was really helping i love the ui on your screen
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Nice work
Every recipe app asks what you want to cook.
I never know that. I know what's in my kitchen.
So I built SlopCook (https://slopcook.figma.site).
ADD what you have in your kitchen closet. It tells you what you can make based on those.
🧺 The Cooking Page has a fridge with magnets and stickers. Drag things around. Tap a card and watch the fridge open into cooking mode.
Oh u can also add your image to put in the fridge if you want.
⏱️ Cooking page is distraction free. Step by step guides.
Timer on each step so you don't burn your spices (I used to do that. A LOT)
Built as a PWA so it works on any device.
Not a programmer.
150+ prompts.
Zeroooo tools outside Figma Make.
It actually surprised me. How easy the uiux is + superb consistent
This is what I wanted to exist. So I made it.
Thank you 😃 @Contra HQ @Figma
Good job
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