Timeless Indian Elegance, Reimagined. (https://www.behance.net/gallery/254732167/Anika-by-Aabi-In...Timeless Indian Elegance, Reimagined. (https://www.behance.net/gallery/254732167/Anika-by-Aabi-In...
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A complete brand identity and packaging design for Anika by Aabi, an Indian ethnic wear label rooted in timeless style, craftsmanship, and contemporary heritage.
From brand strategy, logo design, visual identity, typography, color palette, and brand patterns to saree packaging, tags, tissue paper, stickers, and collateral, the project was designed to create a cohesive and premium brand experience.
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
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