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A complete brand identity and packaging design for Anika by Aabi, an Indian ethnic wear label rooted in timeless style, craftsmanship, and contemporary heritage.
From brand strategy, logo design, visual identity, typography, color palette, and brand patterns to saree packaging, tags, tissue paper, stickers, and collateral, the project was designed to create a cohesive and premium brand experience.
#BrandIdentity #PackagingDesign #IndianFashion #FashionBranding
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Benji & Belle - a family-founded children’s interiors and lifestyle brand creating thoughtful products for beautiful childhood spaces.
The brand brings together playful creativity, refined design, quality, and care- helping parents transform ordinary walls into joyful little worlds where imagination can grow.
The visual identity balances a friendly, expressive personality with a polished and trustworthy feel. Bright yellow, soft purple, and sky blue create a warm and playful colour system, while the distinctive wordmark makes the brand memorable across packaging, digital platforms, and future product categories.
Because childhood spaces aren’t just decorated—they’re where stories begin, personalities grow, and memories are made.
What makes a children’s brand feel truly memorable to you?
#BrandIdentity #KidsBranding #VisualIdentity #LogoDesign #ChildrensInteriors #BrandDesign
