Monday’s is a Kuwait-based café serving ceremonial matcha, specialty coffee, soft serve, and fresh bakes. The identity was built around one simple idea: making every Monday feel a little better. From the bold typography to the playful color palette, every element was designed to create a brand that feels fresh, welcoming, and full of personality. A defining part of the identity is the turtle mascot. It symbolizes slowing down, enjoying the little moments, and turning an ordinary day into something worth looking forward to. More than just a character, it becomes a recognizable brand asset that carries across packaging, merchandise, social media, and the overall café experience.