I designed and built this website for cabinetmaker Laura Bergsøe, a one-person studio creating ha...I designed and built this website for cabinetmaker Laura Bergsøe, a one-person studio creating ha...
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I designed and built this website for cabinetmaker Laura Bergsøe, a one-person studio creating handcrafted tables. Her previous site followed a generic white layout with rigid, square imagery - an approach that IMHO worked directly against the organic forms and tactile quality of her work.
So my idea was to reframe her work through atmosphere and narrative. I inverted the visual language by moving to a black more mysterious palette, using negative space and unconventional shapes to echo the character of the materials.
Typography was a critical component. I needed to balance restraint with personality. From the outset, we decided the site had to be built in Squarespace, which imposed clear structural constraints. So I challenged myself to design a site that still felt custom and expressive.
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Malan's avatar
Love this!
Michael Adler 's avatar
Thank you Malan. That means a lot. This was a site for a quite small client and budget, so I had to get creative.
Malan's avatar
Let's keep improving!
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