I designed and built this website for cabinetmaker Laura Bergsøe, a one-person studio creating handcrafted tables. Her previous site followed a generic white layout with rigid, square imagery - an approach that IMHO worked directly against the organic forms and tactile quality of her work.

So my idea was to reframe her work through atmosphere and narrative. I inverted the visual language by moving to a black more mysterious palette, using negative space and unconventional shapes to echo the character of the materials.

Typography was a critical component. I needed to balance restraint with personality. From the outset, we decided the site had to be built in Squarespace, which imposed clear structural constraints. So I challenged myself to design a site that still felt custom and expressive.