Clinic: ads audit and cleanup A private clinic felt its ads had stopped working. I audited the account against GA4, call tracking and the CRM, found campaigns that were spending without bringing patients, and switched them off. I then focused the budget on the search campaigns that actually drove calls. Next month, compared with the month before:

calls from ads: +137%

patients who came to an appointment: +212%

ad spend: −16%

cost per patient: −73%