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Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
The grayscale with that one red accent keeps the whole system tight. Telemetry style site is a smart touch.
Great branding kit Alex 🎉🎉
Which N works better? 🗳️
Worked on a logo for Nelcos, a Canadian company that refinishes interiors with architectural film instead of replacing them.
The idea: an unrolled roll of film that turns into the letter N.
The green is there to highlight eco-friendliness: less demolition, less waste.
Two directions for the symbol:
A: rectangular, compact
B: hexagonal, more dynamic
Vote and tell me why in the comments 👇
logodesignlogodesignerbrandidentityLogo DesignBrand DesignGraphic DesignAdobe IllustratorAdobe Photoshop
6 voted
43%
8 voted
57%
14 votes
Closed
Love the concept! The rectangular N feels more architectural and stable, which fits interiors. Hexagonal feels too techy. The unrolled film idea is brilliant - green for eco is perfect. I'd vote rectangular for this brand. Great work! 👏