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Hijama Brand Identity – Logo Design
I designed a professional visual identity for a Hijama (cupping therapy) brand, focusing on creating a clean and trustworthy appearance while maintaining an authentic Arabic character.
The logo combines green and gold as the main brand colors. Green represents health, wellness, nature, and healing, while gold adds a sense of quality, elegance, and professionalism.
A key part of the concept was the Arabic typography, with the brand name carefully designed to become an integral part of the logo rather than simply placing standard text beside an icon.
The overall design was kept minimal, recognizable, and versatile, allowing the logo to work effectively across social media, signage, business cards, promotional materials, and other digital platforms.
I also designed the identity with scalability in mind, ensuring that the logo remains clear and recognizable at both large and small sizes.
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Love how strong the final result is!
Fizzo is a conceptual packaging design project, developed as a portfolio exercise: a fictional sparkling kombucha line imagined as a brand extension of Tao Kombucha.
The project explores how a brand built on health and purpose can enter the "ready to drink" kombucha movement, closer to a premium soda than a supplement, without giving up the identity it has already built, creating a sub-line endorsed by the parent brand, free to communicate energy and instant pleasure.
The work covers naming, positioning, a flavor-based color system, illustration direction, and typography, applied across 4 SKUs: passion fruit, cashew fruit, açaí, and guava.
Conceptual project, not affiliated with the real brand.
Full project on Behance: https://www.behance.net/gallery/254205011/Fizzo-Kombucha-Packaging-Concept
Product DesignProduct StrategyAdobe IllustratorAdobe PhotoshopFigmaproductdesignerpackageartdirectorPackaging Design
looks super refreshing, sparkling kombucha sounds like a dream.
AsterEQ.ai is an AI-powered education and learning platform designed to represent intelligent learning, academic excellence, and continuous growth. The logo combines a dynamic circular form with a hidden five-point star at the center. The star symbolizes knowledge, achievement, excellence, and aspiration, while the surrounding rotating elements represent the continuous flow of learning and the evolving nature of artificial intelligence.
The blue color communicates trust, intelligence, technology, and reliability, while the orange color represents creativity, energy, curiosity, and active learning. Together, the symbol creates a modern and forward-thinking visual language for an education platform that connects human learning with AI-powered intelligence.
Simple, creative and to the point 👏